Reduce Expenses, Go Virtual!


In a competitive real estate market, every edge counts. And the reality is, sometimes standard photos just aren’t enough. That’s why Coldwell Banker is at the vanguard of a movement towards virtual reality, a cutting edge technology that can transport the viewer to a different environment. In other words, you could virtually visit a home from the comfort of your own couch.


VR isn’t just the next frontier for real estate, it is becoming more and more of a standard listing practice. In fact, 77% of Americans say they would love to see a home using virtual reality before physically visiting a prospective home.


Recently, Coldwell Banker sat down with Samsung, a leader in VR technology, to talk virtual reality and its application in the real estate industry. Watch to find out how Coldwell Banker agents like Anthony Colantuono are incorporating VR into their everyday business.

Below is a sample video of a Virtual Reality tour you can control on ANY device, no headset is required! Here are the requirements to navigate the 360 degree feature:

  • Use the YouTube app on any mobile device
  • On a desktop or laptop computer, use the Google Chrome browser

That’s it! On mobile, simply tap and drag around the device’s screen to view the entire surroundings. On the web, click and drag with your mouse. It even works while paused!